The Corporate Social Responsability is a politic compossed by actions to generate a relationship between corporations and communities, promoting a responsive influence and friendly deal in respect to the humanitarian practices for business. Compensating the enviromental and psychosocial impact on people through grants, bonds or participative welfare campaigns.
However during the last decade new theories emerged from marketing, they are seeking to give other perspectives about a only common good both companies and society, benefiting all clusters for different dimensions, ensuring really the growing itnerests, holding a full development in harmony and fair treatment. This is called Creating Shared Value
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