Public
relations is a multidisciplinary profession, which by its scope and area of
work, which is communications, this race is confused with advertising,
journalism and marketing.
In the area
of social communication are responsible for PR communications balancing various
organizations, both public and private, cone also different personalities
unfold and interact with their target audiences known as target.
They also
help the creation and dissemination among the members of the organizational
identity, achieving congruence between what institutions are and what they
project.
Some skills
that must have a PR is to have good writing, diction, verbal communication,
nonverbal communication and being very proactive, as we must not forget what
was said by Watzlawick in the axioms of communication:

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