Protocol, a daily task.

One of the areas of work for one in charge of PR is for the proper performance of business and government protocols, which are defined as: 1-set of formal rules drive diplomatic and official events. 2- complimentary set of rules that are applied in social relations and that have been established by customs. 3- Set of matrices deeds and other authorized documents by a notary who keeps in his office, fulfilling formal actions. 4- Agreements or collected conclusions from a meeting, an experimental or clinical work. 5- set of communication rules that control the information exchange between two computers or interconnected systems. These definitions determine that protocol is not only ceremonial events, when people usually think in Public Relations, unless a complex rules and functioning methods of organizations. All the activities and decisions of an organization are recorded in various manuals, which help to preserve the order and to communicate all collaborators. So the work of a responsable for public relations is disseminating and creating instructional messages to improve, manage and maintain good relationships.

The importance of oratory in PR - A great technique of argument and debating.

The oratory is a major public relations aspect, because a communicator needs to adapt to different cultures, languages and environments in which they must present ideas, organize information and even persuade. 
If this is done without relevance, it will be a chaos of interpersonal communication that lead to conflict and finally a crisis, it is a reason for an adequate and dynamic development. 
One way to strengthen it is in the debate, the contrast of ideas transformed into positive and negative positions of a specific subject, in addition to the oral and nonverbal expression aimed at persuading, turn it a comprehensive tool that strengthens values such as teamwork and empathy, along with proper active listening of social rhetoric.

PR, from Corporate Social Responsabilities to Creating Shared Value.

The Corporate Social Responsability is a politic compossed by actions to generate a relationship between corporations and communities, promoting a responsive influence and friendly deal in respect to the humanitarian practices for business. Compensating the enviromental and psychosocial impact on people through grants, bonds or participative welfare campaigns.

However during the last decade new theories emerged from marketing, they are seeking to give other perspectives about a only common good both companies and society, benefiting all clusters for different dimensions, ensuring really the growing itnerests, holding a full development in harmony and fair treatment. This is called Creating Shared Value

Some Aspects of the PR

Public relations is a multidisciplinary profession, which by its scope and area of work, which is communications, this race is confused with advertising, journalism and marketing.

In the area of social communication are responsible for PR communications balancing various organizations, both public and private, cone also different personalities unfold and interact with their target audiences known as target.

They also help the creation and dissemination among the members of the organizational identity, achieving congruence between what institutions are and what they project.

Some skills that must have a PR is to have good writing, diction, verbal communication, nonverbal communication and being very proactive, as we must not forget what was said by Watzlawick in the axioms of communication:

"everything communicates"